Time to embrace social media—or pay the cost

It’s often difficult for hospitals to determine the quality of care a patient received during a hospital stay. While doctors tend to gauge success by whether or not a patient was cured, the patient experience oftentimes goes well beyond mere medical diagnosis. 1,2,3 HCAHPS—a survey that determines Medicare funding based on patient rated categories such […]

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Is That an Office In Your Pocket? Office Round-Up

Is That an Office In Your Pocket? Earlier this month, IBM launched their first batch of enterprise apps, designed in partnership with Apple. The apps bring IBM’s big data and analytics software to Apple devices, so employees can tackle complex projects on their phones and tablets. If a storied company like IBM is embracing mobile […]

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How Businesses are Making the Most Out of the Holiday Shopping Season

Make or break it. That’s the reality retailers face during the last two months of the year. Competition is stiff, shopping traditions are changing and bargain hunters are guarding their wallets. If predictions ring true, more than $616 billion in retail sales is on the line this holiday season. The forecast is favorable – the […]

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Visual Social Media for Your Restaurant

A picture is worth a thousand words – especially if you’re sharing them online. Upon logging into nearly any social media platform, you’re sure to be met with enticing, beautiful food pictures, and some may be taken at your restaurant. With about half of consumers using Facebook to search for restaurants and one third of […]

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Trending Now: Ending Childhood Hunger

Restaurant Trends from the 7th Annual Food Network New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF) This past weekend, over 18,000 people and nearly 500 chefs gathered at Pier 94 in New York City to unite at the Grand Tasting presented by ShopRite over a common goal: to eliminate childhood […]

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Food for Thought: Cause Marketing for Your Restaurant

Beyond serving food to customers, some restaurants are giving back through philanthropic partnerships that benefit more than just their dinner guests. Whether supporting their local food banks or partnering with national hunger relief organizations, restaurants big and small are launching philanthropic campaigns to connect with both their current and potential customers. Beyond building a positive […]

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Make Your Fair and Festival Booth the Talk of the Town

Nice weather and flexible summer schedules help propel the thriving outdoor fair and festival season. More and more, the festivities – whether at a small county fair or a music festival that attracts 100,000 visitors – are becoming more exciting and inclusive, offering something for everyone. Many state fairs were built on a foundation of […]

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Contamination Found in North American Food Supply: Foodservice Roundup

Why We Need To Pay Attention To This Superbug-Contaminated Food. Scientists have found a previously undetected drug-resistant bacterium in the North American food supply. The location — a grocery store — is troubling to researchers, as it potentially expands the exposure risk from a relatively small slice of the public to a much larger sector. Read […]

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5 Ways to Advertise – for Free!

The word “advertising” may evoke traditional imagery of billboards and television ads, but the reality is that there are endless opportunities to reach your audience in a smart and targeted way. Consider these five tactics to spread the word about your business and its products or services. 1.    Manage directory listings According to Google, 97 […]

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